We are here to demonstrate that the biggest inspiration comes from the urban landscape and show that sustainability si not only reserved for those rich and famous. We can find brands that are commited, circular, and even generate a positive impact on both society and the environment at accesible prices. Brands such as VEJA and MUD Jeans are deeply engaged with creating alternative business methods, concentrated on developing beautifully crafted, ethical, and practical garments. By combining these elements with unique and original pieces we can create a sense of identity that reflects our daily life within the sprawling cities, filled with movement and diversity from where we drive our insipiration.

LAMB is a vintage concept store run by Zinedine Belfaci and Malcolm Mouniengue. They are based in Paris, but their visual campaigns and online presence have international reach. They take on a bottom-up approach to sustainability, thrifting and curating the clothes themselves. Their clothes exist within an entire visual narrative, every item is a unique piece that carries meaning within their creative vision. Each piece is then available on Vinted, they also hold pop-ups in Paris. Through youthful campagins, videos, and events, they get to share their creative world, forming a community that shares the same values: a love for fashion and creativity.